How to remove your data from Equativ (GDPR Art. 17)
This guide shows how to ask Equativ to erase the personal data it holds about you, using your rights under Article 17 (erasure) and Article 21 (objection) of the GDPR. It is free, and you can send it yourself in a few minutes.
What Equativ is
Equativ is an advertising-technology company (Equativ, France). Companies of this type typically process pseudonymous online identifiers such as cookie and device IDs, together with inferred interests and ad-interaction data, rather than names and postal addresses.
A general description based on the company’s category and its own privacy notice. It is not a statement about whether the company holds data about you.
Ad-tech
- Company
- Equativ · France
- Privacy / DPO email
- dpo@equativ.com
- Official request form
- privacy.equativ.com (opens in a new tab)
- Privacy policy
- privacy.equativ.com (opens in a new tab)
- Verified
- 20 October 2026
- Contact read on
- privacy.equativ.com (opens in a new tab)
Equativ asks for requests to go through its web form. Start there; the email address is the privacy contact it publishes and works as a paper trail.
Contacts were read on the company’s own pages on the date shown. Companies change them, so check the source before you send.
Step by step
- 01
Prepare your details
Note the email addresses and name the company may know you by. Do not send identity documents unless the company asks and explains why (Art. 12(6) GDPR).
- 02
Send the request
Use the form or the email address above. The monthly plan can send the request for you. Keep a copy and the date: it starts the clock.
- 03
Wait up to one month
The company must reply without undue delay and within one month (Art. 12(3) GDPR). For complex or numerous requests it can extend that by up to two further months, but it must tell you within the first month.
- 04
Follow up if needed
If there is no answer, send a short reminder quoting the date of your first request and ask for written confirmation that the erasure is complete.
- 05
Complain to the supervisory authority
If the company refuses without a valid reason or stays silent, you may lodge a complaint (Art. 77 GDPR) with the authority in the country where you live or work, or where the problem occurred.
Ready-to-send letter
The letter to Equativ is part of the GDPR kit
The GDPR kit fills in your details, writes the Art. 15 access, Art. 17 erasure and Art. 21 objection requests for Equativ in English or Italian and, after you approve, sends them for you and tracks the one-month deadline.
Where to complain
You can complain to the data protection authority of the country where you live, work or where the infringement took place (Art. 77(1) GDPR). Equativ is based in France, whose authority is:
CNIL (Commission Nationale de l'Informatique et des Libertés) (opens in a new tab)
Find your national authority in the EDPB members list (opens in a new tab)
What to expect
- Advertising companies mostly hold pseudonymous identifiers, not your name. A request that only quotes your name and email address may match nothing, so add the advertising identifiers you can find in your browser or device settings, and use any opt-out or consent tool the company offers. The letter still asks them to confirm what they hold and who received it.
Do it for every broker in a few clicks
The GDPR kit in the monthly plan takes your details once, writes the requests for every company in the directory in English or Italian, sends them for you after you approve and reminds you when a deadline passes.
Related guides
Other companies in the same category.
Frequently asked questions
Do I have to pay Equativ to delete my data?
No. Under Art. 12(5) GDPR the request is free of charge. A company can only charge a reasonable fee, or refuse, if requests are manifestly unfounded or excessive.
How long does Equativ have to reply?
One month from receiving your request (Art. 12(3) GDPR). The period can be extended by up to two further months for complex or numerous requests, but the company must tell you why within the first month.
What if Equativ refuses or does not answer?
Send a short reminder quoting the date of your first request. If you still get no valid answer, you can complain to a supervisory authority (Art. 77 GDPR), usually the one in your own country, and you may seek a judicial remedy (Art. 79 GDPR).
Should I use the email address or the web form for Equativ?
Equativ asks for requests through its web form, so start there. You can also send the letter to the privacy address it publishes, which gives you a dated record.